PATAK’S BRING NEW LINE OF PASTE SACHETS TO AUSTRALIA

The new 80g-pouch of Aussies’ favourite pastes, Butter Chicken & Korma, offers convenience and versatility for smaller households, and those on a budget and minimise food waste.

Australia, Sydney – August – Patak’s, a leader of authentic and flavourful Indian food, has today announced an expansion of its Paste range launching for the first time, some of its staple pastes in handy 80g pouch sachets to the Australian market. The launch meets the growing trend of offering convenient sizing focused on smaller households, those on a budget and reducing food waste. Consumers can now find their favourite paste flavours Butter Chicken & Korma in new sachets as well as the existing jars.

Pastes are at the heart of Patak’s heritage and are a well-kept secret passed down through generations for over 60 years. Each product consists of a uniquely and expertly blended mix of spices, preserved in a little oil to lock in flavour, allowing consumers to bring everyday meals to life instantly.

“Six in ten Australian households regularly eat Indian food – be it restaurant, take-away or home cooked. With the cost of living pinching consumers’ pockets, our new pastes sachets are a great way to ensure Aussies won’t have to compromise on a great, flavourful meal,” said Anjali Pathak, Patak’s brand ambassador and granddaughter of the founder. “I have been a secret keeper of our spice recipes and know firsthand the care and quality that goes in them.”

The sachet line is a product innovation, serving three to four portions, much smaller than the size of the 300g jars.

Flavour, not spice

Patak’s pastes are the perfect product for a tasty and convenient meal. While traditional curries and other Indian preparations are families’ favourites on chilly winter nights, the pastes have a satisfying depth of flavour, and can be used to cook a variety of different meals including soups, traybakes, wraps, burgers, skewers, marinading for barbeques and more

“Spices are at the heart of Patak’s products and central to Indian cuisine. They represent that Indian food is all about rich flavour, not heat. A few tablespoons or a sachet of our secret spice paste can transform everyday veggies or protein into extraordinary meals for families”, said Anjali.

The Butter Chicken & Korma 80g sachets, are available from early August, with a RRP of $4.50.

To find the new sachets, they are at selected Woolworths stores near you, visit this store locator. For inspiration on how to get cooking with Patak’s paste, check out the recipe page.

About Patak’s

Patak’s are experts in spice blending, with over 60 years of experience we have perfected the perfect curry. Patak’s inspires a world of possibilities with Indian flavours at home.

Pastes are carefully selected and blended spices, preserved in oil for a deep, rich and authentic flavour. All Patak’s Pastes are made with no artificial flavours, colours or preservatives. Pastes are suitable for vegetarians and vegans.