Balancing marketing reach and maximizing Investment
Priyam Chatterjee | On 10, Jun 2014
Creation of an investment portfolio that meets your needs and goals, managing risks, effects of tax and interest rates on different kinds of assets and ventures can be done via professional advice from a financial adviser. Acknowledging what you want to achieve is the first step in making an investment followed by risk appraisal which is an integral part of any investment. Allocation of assets on different ventures is followed through. The entire process of making an investment is pretty lucrative but only when made in a veracious manner can investment reap you coveted results.
Managing your investment
There are several percipient strategies that one can undertake in order to make their investment fruitful over time. It is perceived that taking risk sometimes can be a good thing. Investing in slightly riskier approaches can reverberate with commendatory results and help you effectuate your goal in a lesser amount of time. Customarily, one hears about terms like return of investment (ROI) related business and finance, and the implications of this concept go much deeper when you start contemplating of time as your primary investment rather than just money. When time is pictured as a commodity and all your actions as investments, the way one approaches day-to-day decisions changes profoundly.
Making regular and repeat investments is a secure way to alleviate your investment over time. It not only boosts your assets but also enables you to take advantage of other investment strategies. Compounding, in simple terms is defined as earning interest over your own interest. It is one of the most facile and alacritous means to proliferate your investment portfolio. The most basic concept in making an investment, understands the levels of risk every investment carries and hence the varying results it garners. Steeper the risk of investment, higher is the potential return on the investment. Gearing is another strategy that can help maximize one’s investment. It is basically borrowing financial funds to invest and using it in the right investment approach to boost results. This modulus operandi combines risk as well as tax benefits in turn, maximizing your output.
Optimizing marketing reach
E-commerce is a powerful tool in the marketer’s arsenal today and given the intensity of global competition, sellers cannot afford to leave any source of competitive advantage out on the table. A cross-channel marketing strategy can be highly effective on the whole but to monitor every channel and measure its effectiveness is not a lucrative job. Reaching out to a relevant group of people is always more desirable than reaching out to the entire population and this is the key to letterbox advertising success. Marketing is just not buying ads and targeting a wide audience; it involves measure and can provide a good return on your investment when done efficiently. The behaviour of the market, SWOT analysis, buying behaviour, marketing mix and low cost marketing come in handy whilst putting together your marketing approach. Pertinence is the chief ingredient in the success of any marketing campaigns. Keeping in mind these factors only, one can make a coherent investment in any marketing strategy which will be beneficial for their organization as well as the consumers.