Indian Magazine in Melbourne Australian indian magazine in Sydney indian community magazine in melbourne Indian Newspaper Magazine in Melbourne Indian Magazine in Sydney Bollywood News Magazine Australian indian News in melbourne Image Image Image

Made in India Magazine | February 27, 2021

Why Choose Us We Are An Audited Publication. Advertise With Us.

Select a Page
Scroll to top


No Comments

Retail Therapy? Not for the man!

Deepak Gopalakrishnan


Many a brave man has worried about the impending arrival of a credit card bill after his wife’s recklessness at a sale. Ironically, a sale is supposed to save money. Try telling that to poor husbands and boyfriends across the globe!

I guess there’s no two ways about it… Women love to shop. Which, if I were to be neutral about it, is a good thing. That keeps the economy running and gives the rest of us jobs. So if the GDP keeps chugging along because of pink nail paints and cuddly toys, we’re all for that (everyone except the Communists, but that’s a different story).

Men have their vices too – gadgets for one. But I think the difference is, for us, the end is more different. Not the means. We go into a Dicksmith, pick up our PSP and leave. For women, it’s the ‘experience’ that’s important. The process (did someone say art?) of shopping – trying on everything, comparing across multiple stores – that’s what gives them the high, and that’s really what differentiates the two genders. In this framework, the end by itself might become irrelevant. Basically, what I’m trying to say is – your wife has a stack of clothes that she’ll never use, but it made her feel good buying them!

One of the earliest comics I read which made me guffaw out loud was a woman at a supermarket holding up a huge bag of cat food, at 50% off. And she told her ostensibly worried husband: “Don’t worry, honey, we can buy a cat on the way home!” That perhaps sums up the female approach to shopping.

I’d love to parrot on, but I’m afraid I need to go; the missus wants my ‘expert’ opinion while she’s buying pants. Thank goodness for mobile Scrabble.

You may also like:


Slumside India

Live-in relationships in India

Indian Parenting 101 (and why my parents failed it)

Retail Therapy? Not for the man!

Submit a Comment

    Enquire About Advertising With Us

    Read previous post:
    Rise and Fall of Currency

    ‘Currency trading is a balancing act between a particular currency against a basket of other currencies. If one currency falls,...