Launch Your New Cafe
Priyam Chatterjee | On 05, Jun 2014
It can be easily said that owning a café can be a hard yet rewarding job. One gets to meet people from all walks of life, interact with them, serve those divine delicacies they love and hence feel a sense of pride at creating a space that reflects your talent, personality and passion. Starting any business requires a thorough survey of the kind of business you’re starting and its detailed understanding. Interacting with other similar businessmen in the area will help you realize the problems and difficulties they had to go through, so that you can avoid facing them. This also helps in increasing your knowledge about the local tax laws, inspections and licences that you might require. Finally after drawing a business plan and dreaming up a drink menu, one can launch his or her own café or coffee shop. If coffee is the focus of your establishment, then the next step is to choose the right coffee partner keeping in mind not to procrastinate. Running a café is a mixed bag, there are great days and there are days you’d wish you never got out of bed. One has to always keep in mind his level of passion while starting a venture like this as it is of prime importance. Your passion will reflect in every cup of coffee you serve.
Maintaining the cafe
A café is all about its culture. Every café is a product of its neighbourhood and the employees along with the customers contribute to its daily culture. Personalization is the key to stand apart from other café or coffee shop chains and this is solely why any café or business sustains. One has to make his café the kind of place which not only embraces localism but is a place where people look forward to coming to.
Hiring good employees, preferably locals; helps increasing the employment opportunities around the area and also keeps the essence of the café intact. These employees should be polite, well trained and must bear a smile for everyone who walks in and out through the café door. This creates a psychological impact on the customers and some of them might even become regulars as a sense of loyalty is instigated in their minds. The employees are the people who constitute the family of the café and have to make sure that their customers feel wanted.
Once you have established your new café venture, maintaining its pristine characteristics comes into play. Being attentive to renovations, customer calls and employee demands helps in the overall sustainable development of the café. Offering services like free wi-fi, music, air conditioning will not only help maintain your repeat customers but will also appeal to the new ones. A café should also be open for long periods of the day and night to develop a dedicated culture of regulars. Carrying cursory samples of food rather than pastries also helps increasing the café’s reputation. Overall, any café can thrive only when a pleasant and interesting atmosphere is cultivated in it on a regular basis, making the people who respect these traits return to the café.