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Made in India Magazine | October 21, 2020

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Marketing Through Short Messaging Service

Marketing Through Short Messaging Service

| On 08, Aug 2014

With the advent of the technological era, people have developed the need to be short, quick and smart in every aspect. Whether you’re the customer or the seller, both have no realized that time is essentially money, and hence one needs to save that. The revolution SMS’s had brought about a few years ago has changed the organizational as well as the social life of several billions of people. It is one of the most efficient ways to catch up with old friends, send in apt and quick replies, and now even for marketing purposes for different companies.

Every organization, big or small looks for easy yet fast ways to achieve success in the market place. SMS marketing is one such way, which can completely change your marketing strategy for the better. Its instant deliverability property makes it eye catching as well as really fast, and in today’s world, SMS’s are one of the only ways to catch people in their busy lives. The swiftness of SMS marketing cannot be compared to other marketing strategies on your agenda and hence is very profitable.

The entire concept of SMS has been designed in a manner which makes it very flexible to send to several people or a customized list, this way one can target their prospective audience better and reap better results. People also have the tendency to open an SMS much more than an email now days, which again is a rather attractive feature. It is a reliable platform with limitless potential which all businesses can use.


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