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Made in India Magazine | October 31, 2020

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Mobile is the inevitable future of fashion design

Mobile is the inevitable future of fashion designers
Rakhi Malhotra

A friendly notice to all the fashion designers in New York City, Paris and Milan: Your runways are history. There is now an inevitable future of fashion design and we call it the Covet Fashion app.
Crowd star’s new Covet Fashion application for Apple’s iOS, lendsthe to-be virtual Versace’s style, a digital mannequin by mixing up more than a 1,000 garments and accessories from trendsetting fashion merchandisers around the world. To name a few of them- Rebecca Minkoff, Cynthia Rowley and Halston Heritage.
This app comes along with perks of its own, for example the Covet Fashion app bestows you with a good number of expert tips and tricks from leading fashion designers like stylist Rachel Zoe. Using this app is quite easy. All items include a link to purchase them directly from the brand or another fashion retailer, and users can even enter their own designs into daily style challenges voted by the Covet Fashion community. You could end up winning name-brand merchandise for the most electrifying outfits.
One of the leading fashion designer in the industry Zoe, while praising the app quotes-“On shopping websites, you can see what one item looks like on a model, but with Covet Fashion, you can style several different looks and accessories on your avatar until you get the perfect look”. This app has turned into a rage amongst those who have a penchant for fashion merchandising as they can easily see how their designs would fit others.

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