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The Salvation Army appeals to multicultural Australians to donate to the Red Shield Appeal 2021

 The Salvation Army appeals to multicultural Australians to donate to the Red Shield Appeal 2021

The Salvation Army’s Red Shield Appeal, the biggest door knock appeal in Australia, is marking its 56th year on 29-30 May 2021 and asking multicultural Australians to give generously to its annual Red Shield Appeal 2021 especially after the devastating impact of COVID-19 in 2020-21. Volunteers will be going door-to-door on 29-30 May 2021 as they raise vitally important funds to support their work around the country.

The Red Shield Appeal aims to raise $32 million this May to fund over 2,000 centres and a suite of essential community services which support people across Australia – including multicultural communities – who are affected by homelessness, financial hardship or family and domestic violence or struggling with addiction amongst others.

Last year, The Salvation Army across Australia provided over 1 million sessions of care to those in need, supported more than 40,000 people experiencing homelessness, distributed 1.5 million meals through homelessness services, gave over 43,000 sessions of care to those experiencing family and domestic violence, and handed out almost $100 million worth of financial assistance to people doing it tough.

“We cannot do the work that we do without the consistent generosity of multicultural Australians. Generous donations from multicultural Australians help fellow Australians in need who are living through bushfires, floods, drought, COVID-19, and tough times,” said Major Bruce Harmer, The Salvation Army Public Relations Secretary.

Donations to the appeal are welcome up to 30th June 2021.

Leading multicultural marketing agency MultiConnexions is partnering with The Salvation Army to raise awareness of The Salvation Army’s Red Shield Appeal among multicultural Australia, with CEO, Sheba Nandkeolyar confident that, ‘multicultural communities look forward to the opportunity to contribute back to Australia as we have seen through their commitment over the years to The Salvation Army Red Shield Appeal.’

To donate to The Salvation Army’s Red Shield Appeal, or if you need support, visit or call 13 SALVOS.

Media Release

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