3 WAYS AUSSIE CAFES ARE CARVING A NICHE IN NEW YORK

 3 WAYS AUSSIE CAFES ARE CARVING A NICHE IN NEW YORK

New York is a multicultural city. The eating culture in New York is varied enough to suit the palates of immigrants. So we have the French bistro, the English pub, the California juice bar, the Punjabi dhaba.
But now, Australian cafes are making their mark on the New York cafe scene. Cafes such as Little Collins, Brunswick and Bluestone Lane have come up in the big city and are holding their own. While at first glance they look like American cafes with fancy names and accents, they’re differentiating themselves in three key areas:
1. Two businesses in one
None of the coffee shops in New York do very much with food, and none of the restaurants do well with coffee. So the Australian cafes that have arisen here are taking advantage of this lacuna and are offering both good coffee and good food in the same joint. Coffee culture meets kitchen culture to form a robust food culture, in other words.
2. Customer Service
Australians have a sunny disposition that one cannot find in New Yorkers. Cafes such as Brunswick employ Australians who have work visas as waitresses. The accent, words such as ‘mate’ and ‘no worries’, and a general happy personality helps differentiate Australian cafes from American ones.
3. Distinct Personality
Each cafe comes with a distinct personality. Bluestone Lane is stylish and relaxed, with the whitewashed walls and hanging planters of a tasteful beach house; Brunswick has the clean lines and clever light fixtures of a design store. But they all have one thing in common: the avocado smash.
By transporting Australian culture and people over to New York, cafes are making a big splash in American waters. Long may it continue!

Gaurav Malhotra

Related post

Leave a Reply

Your email address will not be published.