AUSTRALIA’S TOP BUSINESS LEADERS TO DISCUSS MARKETING IN THE NEW AGE OF HEALTH AT NATURALLY GOOD 2021
Media Release | On 07, May 2021
The nation’s most esteemed and savvy business leaders will be sharing their knowledge with retailers and distributors in the natural health space at the 2021 Naturally Good Expo on from 30-31 May at Sydney’s International Convention Centre.
This year’s B2B expo will feature 22 experts speaking on a wide variety of business topics across 12 different presentations on everything from retailing to consumer trends. More than 310 exhibitors will be showcasing their products to industry across a wide variety of sectors including food, beverages, beauty, personal care, health, home and lifestyle sectors.
Highly anticipated speakers include Clare Winterbourn, founder of Born Bred – Australia’s first Tik Tok agency – who will unpack the topic of How to Successfully Market To Savvy Gen Z.
“Gen Z – those aged 26 and under – is rapidly becoming Australia’s next purchasing superpower, representing 20 per cent of our population and 30 per cent globally,” said Winterbourn. “Companies need to know the new rules of engagement and understand how their beliefs, behaviours, shopping and consumption habits differ to other generations – especially in relation to their older millennial siblings.”
Anastasia Lloyd-Wallis, General Manager Consumer Insights & Projects at Retail Doctor Group, will discuss Understanding Your Customers On An Emotional Level For Retail Success. “Do you sometimes find yourself heading to the shops for one item and leaving with a carload full of shopping bags? And what is it that turns you away from one brand and gets you magically drawn to another? It’s all part of the world of human decision making and its applications to consumer behaviour which is quite fascinating,” said Lloyd-Wallis.
“These days it’s vital that businesses understand these current trends in consumer behaviour and what this means for retailers. Specifically, they need to know how different consumer personalities can have an impact on their retail habits.”
Mathew Slavica, CEO, Digital Stand, will also be exploring whether you should invest in a voice strategy now for your business in his presentation – Voice in SEO: What is it and Should You Invest. “Voice has been rising as a topic amongst digital marketers and many are promoting it as the next big thing for Search Engine Optimisation. Expected to fetch 50 per cent of the global search market by the end of this year, it’s fair to say Siri, Alexa and Google Assistant are now part of our daily lives and changing how we search for products, places and solutions.”
Retail Veteran & Action Coach Chris Mackey will engage on Cashing Out With Confidence – How to Grow and Sell Your Independent Retail Business. “It’s important for businesses to understand how to reinvent the local shop,” said Mackey, who has leadership experience spanning three decades from Coles Supermarkets and Metcash (IGA). “In the current business climate it’s critical to understand how your customers see you and the issue of selling your independent business.”
Meanwhile FMCG specialist David Burns, Founder at DJB Food Group, takes a deep dive into Using Insights to Create a Killer Brand, Products and Retail Pitch at the AFEX Business Summit. “Industry, consumer and product trend insights are fabulous, but even better when you put them to good use so those in the space need to be clued up. Being able to deliver a killer retail pitch is vital to get your product on shelf – and for it to stay there.”
The summit will be held Friday 28 May. Aimed at manufacturers and brands in the natural and organic space, it will cover consumer strategy, capital raising and ecommerce, as well as upcoming trends and insights for 2021.
The Naturally Good Expo is on from 30-31 May, 2021, at Sydney’s International Convention Centre, Darling Harbour. Register today here at to reserve your place.
For more information visit: www.naturallygood.com.au
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